I did try to push things a bit lighting wise to make Emily's shots a bit more dynamic, but the message I got today was to take that concept and run with it even further. The result? A set of really atmospheric, stylized and just cool looking portraits of the team. Something that conveys the feel of the company as fresh, energetic and edgy. Once at the shoot, the company's founder told me a very specific look he wanted for each of the four. It was a challenge, but also really cool to exercise some quick creativity on scene. The following are some initial quick edits. The company is leaning toward black and white, but for these first test shots I'm giving it a desaturated look to give a bit more edge. No big smiles or grins, I was asked. Just make em look cool. An hour and forty five minutes, a loading dock and four folks with different stories to tell.
The Founder.
Like any leader of a company, he wanted to show strength, confidence and intensity. This was actually a very basic lighting setup, with a softbox to camera left as an even key and a second light flown above on a boom for an accent.The "Zuckerberg."
No, literally, that's what I was told. This guy is the negotiator, he talks with his hands. Catch a shot that makes him look like Facebook Founder Mark Zuckerberg speaking to an audience of eager investors from on stage. To do this I got down low, shot upward from the perspective of someone in the audience. I even kept in part of the flare from the boom light to give the feel of stage lights.The "Madman"
Have him hold his briefcase. Make him look serious, like a shot from "Madmen." Okay sure, let's give it a shot. One of my favorites from the day!The Attitude
I was told beforehand that she'd be camera shy, not at all, she did great. Make her look spunky I was told, have her give some attitude. She'd arrived wearing that awesome fedora, but had left it to the side for the shoot. "Let's bring it in for these shots!" I said. She happily agreed.
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